In the coming weeks, I’ll be rolling out a brand new website. I started working with an amazing branding firm, Big Deal Branding, last December. It was actually a bit of a fluke. I entered a giveaway from Totally Rad Actions (win a one-hour brand consult with a swanky L.A. firm!), and what do you know, I won.
At first, I was totally nervous. What will they think of me? I mean, I’m a scrapbooker. They’re gonna so bummed that I won the contest. They’re going to think, ‘Scrapbooking? Greaaaat.’
But to my surprise, they weren’t bummed at all. In fact, in this company, I found a group of kindred spirits and the process has been truly amazing. They’ve helped me to think about my business in a very real and practical way. They’ve helped me to realize that it was time to create something that reflects my personal aesthetic and lets me be, well, me.
Make no mistake: this blog is my business. It didn’t start out that way. I started blogging in 2005 because I saw that Ali had a blog and I thought, “Hey! I want one!” It started out as a place just to write about weird stuff. I never realized people would read it and that I would eventually use it to make a living.
As soon as that started to happen, I became very conscious of what I was writing. I didn’t want to offend anyone. I wanted as many people to read as possible. The consequence was basically watering down aspects of myself and that’s not really what I want to do in this space.
In fact, Big Deal Branding picked up on that immediately and said, “Why are you throwing away the stuff about you that is really good?”
Lightbulb, meet Cathy. Cathy, lightbulb.
The past six months has been about narrowing my focus, thinking about what I really want to do and working to create both a personal and a user experience that actually makes sense. And we’re just about there.
I could have kept my old logo, but I decided to make a change to something a bit fresher. A bit lighter. A bit more clean and simple.
If I told you how many versions and options we went through to arrive here, you’d probably be all, “You so crazy! I wanna have your baby!”
I’ve swapped out my beloved green for blue (although that green is going to be part of the overall brand because I cannot bear to live without it!)
You’ll see the new brand in my digital packaging.
You’ll see it in my videos.
And you’ll see it when my new website launches.
For those of you who read my blog regularly, you’ll still be able to read as you always have but hopefully, the experience will be cleaner and make a whole lot more sense. There will be bigger images. There will be a simplfied category listing. And hopefully, there will be less crap.
I mean, I’m going to have an actual home page people. That alone is worth all the money this is costing.
My goal in scrapbooking (and to a larger extent, in life) is to take the crap out of it.
My new site will be a step in that direction, which I have to believe is the right one.
Yes, there will be some bumps as we go, so I ask for your patience once it’s up and running. I’ll get it all sorted out. I promise.
But just know I’m so excited to get this show on the road and I deeply appreciate that I have an audience with whom to share it.