During my first two months of working with Big Deal Branding we didn’t even touch on logo or website design. Not a word about either. It was all about exploring my business and me. Who was I? What did I love to do? What did I totally not love to do? What were my biggest problems and obstacles? What were my core values? What was my best strategy? What bottle of wine would I take to a deserted island? (Okay, I added that one in, but they would have totally asked me that.)
We explored my strengths and my weaknesses, set goals and worked to refine the core message of the CZ Design Brand. And I’ll tell you what: it was pretty cool and a little scary.
Taking the crap out of scrapbooking wasn’t going to just be a quippy line anymore. It was going to inform how I wrote, how I designed, and how I ran my business.
I do not live a Pinterest-worthy dream life but I love the life I am fortunate enough to live. Life for me is gloriously messy, full of faults and therapy and missteps. My life IS part of my business. That’s how it plays out when you work as a memory keeping professional.
Big Deal spent a lot of time helping me hone in on this and basically slapping me on the wrist every time I started to say, “But, but…I want people to like me!”
Moving into the logo and site design phase truly felt secondary once we had the guts of my business nailed down. And it flowed very easily because of the work we had done on the front, idealogical end.
As a graphic designer, it’s always been a thorn in my side, this idea of coming up with a logo and a visual identity that I truly love. I have one now and it’s been really fun watching it come to life as I slowly start to apply it to all areas of my business.
And that brings us to the here and now.
My goal with this site and my business is to be real and fun and offer you expert ideas and designs to document your life with style, fun and ease. It also now includes cardmaking, which I am personally having way too much fun with.
Your life doesn’t have to be a Pinterest dream either in order to be documented well.
Own your life, document it well and preserve reality. That’s the motto, people. I’m sticking by it.
For many readers, your experience here shouldn’t change all that much, unless it’s just to be slightly more awesome than it was before.
I hope to write more in the future about the business of blogging and how I keep this humble but mighty ship afloat in a sea of internet awesomeness.
If there’s one thing I’m learning it’s that there is a lot of crazy cool stuff out there in the online world and I need to remember the stuff I do best and, you know, do it.
Welcome to the new cathyzielske.com. I hope you’ll come back to visit often. I’ll be here doing my thang.