You knew I couldn’t wait too long before sharing one of my favorite fonts of the modern era. Say hello to Archer. Designed in 2001 by Tobias Frere-Jones and Jonathan Hoefler for use in Martha Stewart Living magazine, this neo-grotesque slab serif font has shown up everywhere from the promotional poster for the Grand Budapest Hotel to US Postage stamps to the scrapbook pages of yours truly.
It comes in more weights that you can shake a slab serif at—I know, I crack myself up—and it’s basically typographic perfection. It’s friendly, with just enough character to feel sweet, yet not an in-your-face preciousness. It’s clean and modern and it’s about the most readable font in my collection. It’s nearly appropriate for everything. Scratch that. It IS appropriate for everything. And oh, baby, have I put it to good use over the years.
Here are a few pages featuring Archer:
USAGE: Title and journaling. Oh, font harmony, I adore you. When you use one font, you create such a sense of unity on the page. (Layout template here.)
USAGE: Title and journaling. Again, a very simple way to create cohesive journaling on a page. Here, I used one letter, the letter ‘l’, in italic to create a bit of interest in the single word title. (Find template here.)
USAGE: Title and journaling. Another example of having a really big story to tell and going to Archer as the font to tell that story. It’s so readable and pleasing to the eye. It’s perfect for long stories. (Find template here.)
Archer is not cheap and that is because the time and craftsmanship that went into this font is just unparalleled. It is, however, the best money I ever spent. Amen!
So that’s my Font Fave, and now for a fun and free font find. Say hello to Grand Hotel.
Grand Hotel is a fun little script font that I found on FontSquirrel.com, a great resource for free fonts. I love how straight up and down the letter forms are. There’s no slant to this script, which makes is so much more interesting to my designer eye. It’s still playful and sweet, but it’s also got a heft to it that lends itself to page titles or sub titles.
USAGE: Title. I created this page and just used it for the end words of a page title. I probably don’t have to tell you not to use this font for journaling, right? Scripts are not good choices for journaling, unless your journaling is one or two super short lines. (Find template here.)
Here’s to great typography on scrapbook pages. And beyond.