Last week I read this post from Elise Blaha Cripe and it got me thinking about the ways that I use Instagram.
For a while now, I’ve struggled with mixing in scrapbooking stuff with actual images that I want to share on my main Instagram account. (Okay, maybe struggle is a bit of an overstatment here, but you get my drift, yes?)
I decided to create a new Instagram account just for scrapbooking and related products. Yes, part of it will be for my product and class promotion. But I also plan to use it to share scrapbooking images, tips, and examples of ways I use the stuff I design.
Further, I plan to use it for Instagiveaways and if you tag me (czdesigndigitals) with the ways you have used my products, I might also share your images, too.
By separating my two accounts, I can post about product releases and other scrapworthy things to the people who might just be interested in them. In other words, it can be a marketing tool that doesn’t feel as potentially annoying in your feed because if you’re not interested in my products or scrap stuff, you won’t have to see it in my main feed.
This will also help me to have more fun with my original account. I don’t know if I’m alone in this process, but there are so many time where I’ll snap a photo of something, then ask myself: “Why are you sharing this? Do you really love the image? What is the purpose here?”
I really should strive for more creativity on Instagram in general. Sometimes, I can only take so many photos of my coffee cup, you know? I’m hoping to put a little more thought into the original account. Of course, sometimes, it’ll just be photos like this: