During my first two months of working with Big Deal Branding we didn’t even touch on logo or website design. Not a word about either. It was all about exploring my business and me. Who was I? What did I love to do? What did I totally not love to do? What were my biggest problems and […]
Anatomy of a Rebrand, Part 3
We left off the story with me blogging and wanting everyone to like me. Then I started teaching online classes. Then I started designing digital products. Suddenly my blog was much more than a place to vent about being addicted to blue raspberry ICEEs. It became part of how I promoted the other parts of […]
Anatomy of a Rebrand, Part 2
When we last left our heroine, she was immersing herself in the world of scrapbooking. (And taking numerous selfies—which for you kids out there, use to be called ‘self portraits”.) It was the hobby I never knew I needed. I probably would have laughed at you prior to 2002. Scrapbooking? CRAP booking is more like it. […]
Anatomy of a Rebrand, Part 1
In 2013, I wanted to make a change for my business. Part of that change included a better website and blog, one that matched my personal design aesthetic and gave me a place to share stories and promote my business. And as much as I’d like to jump right into that story, to understand where […]