Anatomy of a Rebrand, The Wrap-Up

Cathy ZielskeCZ Life57 Comments

www.cathyzielske.com

During my first two months of working with Big Deal Branding we didn’t even touch on logo or website design. Not a word about either. It was all about exploring my business and me. Who was I? What did I love to do? What did I totally not love to do? What were my biggest problems and obstacles? What were my core … Read More

Cathy ZielskeAnatomy of a Rebrand, The Wrap-Up

Anatomy of a Rebrand, Part 3

Cathy ZielskeCZ Life32 Comments

cathyzielske.com

We left off the story with me blogging and wanting everyone to like me. Then I started teaching online classes. Then I started designing digital products. Suddenly my blog was much more than a place to vent about being addicted to blue raspberry ICEEs. It became part of how I promoted the other parts of my growing online businesses. And … Read More

Cathy ZielskeAnatomy of a Rebrand, Part 3

Anatomy of a Rebrand, Part 2

Cathy ZielskeCZ Life50 Comments

cathyzielske.com

When we last left our heroine, she was immersing herself in the world of scrapbooking. (And taking numerous selfies—which for you kids out there, use to be called ‘self portraits”.) It was the hobby I never knew I needed. I probably would have laughed at you prior to 2002. Scrapbooking? CRAP booking is more like it. But oh my God, it … Read More

Cathy ZielskeAnatomy of a Rebrand, Part 2

Anatomy of a Rebrand, Part 1

Cathy ZielskeCZ Life38 Comments

cathyzielske.com

In 2013, I wanted to make a change for my business. Part of that change included a better website and blog, one that matched my personal design aesthetic and gave me a place to share stories and promote my business. And as much as I’d like to jump right into that story, to understand where I am today, we must … Read More

Cathy ZielskeAnatomy of a Rebrand, Part 1